MARA Solutions

The MARA and Sweeply integration turns guest reviews and survey feedback into housekeeping and maintenance tasks in Sweeply automatically. MARA reads and analyses reviews across platforms. Sweeply is the hotel operations layer on top of your PMS where the issues it flags are assigned, fixed and tracked.

How MARA and Sweeply work together

Instead of someone reading review after review to find what needs fixing, MARA does the detection and Sweeply handles the follow-up:

• MARA reads reviews across Google, Booking.com, Expedia, TripAdvisor and more, together with survey feedback.

• Its AI flags maintenance and housekeeping issues mentioned by guests.

• MARA creates housekeeping and maintenance tickets from that feedback and pushes them into Sweeply, so your team does not need to log in to MARA to act on them.

• You decide how maintenance and housekeeping tickets are routed when you set up the connection.

MARA also offers room-level and topic-level analytics, which help recurring problems, such as a specific floor or room type, surface instead of disappearing into average ratings.

The result is that the gap between "a guest complained" and "a task in Sweeply" closes automatically. A comment about a dripping shower or a dusty room becomes work that someone owns, rather than a sentence in a review that nobody on the floor ever reads. Once the task is in Sweeply, it follows the same assignment and tracking as any other job your teams handle.

What your teams get

• Maintenance: issues raised in reviews arrive as tasks that can be assigned to technicians and tracked until they are resolved.

• Housekeeping: cleaning complaints become concrete follow-up for housekeeping supervisors.

• Guest Connect: alongside review feedback, guests can opt in or out of housekeeping and send service and maintenance requests into Sweeply during their stay.

• Staff can work in 30+ languages, and Sweeply translates text written by colleagues, so instructions and notes are understood by everyone on shift.

Sweeply's AI Agents work from PMS data and are available as a separate module.

About MARA Solutions

MARA is an AI-driven reputation management platform that turns guest reviews and survey feedback into day-to-day action. It generates review replies in the property's own brand voice, provides room-level and topic-level analytics, and is built for multi-property groups with account-wide and property-level views.

How to connect MARA to Sweeply

The connection is set up in your MARA account:

1. In MARA, go to Settings, then Tech Stack Integrations, and connect your PMS first.

2. Once your PMS is connected, add Sweeply under Housekeeping & Maintenance Integrations.

3. Enter your Sweeply API key to authorise the connection.

4. Confirm how maintenance and housekeeping tickets should be routed.

From then on, issues that MARA flags in guest reviews are pushed into Sweeply automatically.

Frequently asked questions

Do I need to connect my PMS to MARA first?

Yes. MARA asks you to connect your PMS before adding Sweeply as a housekeeping and maintenance integration.

Does my team need to use MARA to act on review issues?

No. Tickets are pushed into Sweeply, so housekeeping and maintenance staff work from Sweeply as usual.

How is Sweeply priced?

Sweeply is priced per sellable room per month for each module you use, and non-sellable space such as back-of-house areas is free. The 2-way PMS sync is included in every module. See our pricing page for details.

Talk to our sales team

If you use MARA to manage reviews and want guest feedback to reach housekeeping and maintenance as tasks, Book a call with our sales team.