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Erlendur Steinn Gudnason, CCO
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Nordic properties combine some of Europe’s highest hospitality labour costs, strong seasonal swings, multilingual teams and a mix of hotels, apartments, cabins and resorts. Operations software for the region should cut coordination time, scale with the season, work in every team member’s language and connect to the PMS platforms Nordic hotels actually use.

In short
• Eurostat puts 2025 hourly labour costs in accommodation and food at EUR 44.4 in Iceland and around EUR 29 in Norway, Sweden and Finland, against an EU average of EUR 20.9. • Icelandic hotel overnight stays were about 2.2 times higher in July 2025 than in January, so software must scale with the season. • Immigrants were around 19% of employed people in Iceland in 2019 and 2020, so translation of both interface and staff messages matters. • Nordic hotels run a mix of PMS platforms, including VisBook, Mews, Oracle OPERA Cloud, Infor and GoDo. • Íslandshótel saved 22,000 hours across 18 properties in one year, and Keahotels saved 179 hours in one month with opt-in housekeeping.
Nordic hotels need operations software that cuts coordination time, because labour is among the most expensive in Europe; that scales up and down with strong seasonal swings; that works in the languages of a multinational and often seasonal team; and that handles hotels, apartments, cabins and resorts in one system. It should also connect to the PMS platforms common in the region, such as VisBook, Mews, Oracle OPERA Cloud and Infor.
What makes Nordic hotel operations different?
Start with the cost of an hour. Eurostat’s labour cost data for 2025 puts the average hourly labour cost in accommodation and food services at about EUR 21 across the EU. In the Nordic countries it is far higher:
Country | Hourly labour cost, accommodation and food services, 2025 |
|---|---|
Iceland | EUR 44.4 |
Norway | EUR 29.5 |
Sweden | EUR 29.3 |
Finland | EUR 28.5 |
EU average | EUR 20.9 |
When an hour costs twice the EU average, every minute spent walking to reception, phoning a supervisor or rechecking a room is twice as expensive too. Coordination time is the first thing operations software should remove.
Then add seasonality. In Iceland, hotel overnight stays reached about 654,000 in July 2025 against about 291,000 in January, according to Statistics Iceland, and hotel room occupancy hit 88.9% in July. Ski resorts in Norway and Sweden peak at the opposite time of year. Teams grow and shrink with the season, buildings open and close, and new seasonal staff need to be productive on their first shift.
Finally, the workforce is international. Immigrants made up around 19% of employed people in Iceland in 2019 and 2020, and accommodation and food services is the sector that employs the most of them, according to Statistics Iceland. A team on one floor can easily share no common language.
What should operations software do for a Nordic property?
Remove coordination time. Room status, tasks and faults should reach the right person’s phone without a call or a walk to reception.
Scale with the season. Adding seasonal staff, opening a building or switching cabins on and off should take minutes, and pricing should not punish you for rooms you are not selling.
Work in every language. The interface and the notes colleagues write to each other should both be translated. Sweeply supports 30+ languages.
Handle mixed property types. Hotel rooms, apartments, cabins and public areas need different cleaning rules in one system.
Support optional housekeeping. Guests in the region readily skip stayover cleans when asked, and every skipped clean is an expensive hour saved.
Fit your PMS. The tool should connect to the PMS you run today and the one you might move to.
Which PMS do Nordic hotels use?
A mix, which is why PMS independence matters. VisBook, a Norwegian PMS that is part of Visit Group, reports around 1,250 hotels across the Nordics. Mews, Oracle OPERA Cloud and Infor are common among larger groups and city hotels, and Iceland has local systems such as GoDo. Sweeply connects to VisBook, Mews, OPERA Cloud, Infor, GoDo and more than a dozen others, listed on the integrations page.
Nordic properties running Sweeply
Property | Country | PMS | Type |
|---|---|---|---|
Iceland | Oracle OPERA Cloud | Hotel group, 18 properties | |
Iceland | GoDo | Hotel group | |
Sweden | VisBook | Hotel and apartment hotels | |
IKEA Hotell | Sweden | VisBook | Hotel |
Trysilfjell | Norway | Mews | Resort and apartments |
Kolpin Hotels | Denmark | Infor | Hotel group |
The results follow the cost logic above. Íslandshótel saved 22,000 hours across its 18 properties in one year. Keahotels saved 179 hours of housekeeping workload in one month when guests declined daily service 71% of the time. Excellence Hotels ended manual room assignments across a hotel and three apartment hotels in Stockholm and Gävle.
Questions to ask any vendor
Does it integrate with our PMS today, both ways, and what happens if we change PMS?
How does pricing work for seasonal properties and for areas that are not sold, such as corridors and staff rooms?
Which languages does the interface support, and does it translate what staff write?
How long does it take to onboard a new seasonal employee?
Can one system handle our hotel rooms, apartments, cabins and public areas?
Where is support based, and is it available at weekends in high season?
Where this guide does not apply
Sweeply works with many Nordic properties, so read the customer section as an interested view. Labour cost figures are Eurostat averages for the whole accommodation and food sector and will differ by property and collective agreement. Denmark is left out of the table because its 2025 sector figure in the Eurostat database looks inconsistent. And small properties that run with a handful of staff all year may not need a dedicated operations tool at all.
Talk to our sales team
Book a call with our sales team to talk through your property, your PMS and the modules you need, including whether your property is seasonal, and get pricing for your setup.
Conclusion
Nordic operations reward software that removes coordination time, adapts to the season and speaks every team member’s language, on top of whichever PMS the property runs. With labour at up to twice the EU average, every hour of relay work removed goes straight to the bottom line.
Frequently asked questions
What hotel software is best for Nordic properties?
Look for operations software that removes coordination time, scales with seasonal staffing, translates both the interface and staff messages, handles hotels, apartments and cabins in one system, and connects to the PMS platforms common in the region, such as VisBook, Mews, Oracle OPERA Cloud and Infor.
Why are hotel operations costs high in the Nordics?
Labour is expensive. Eurostat puts the 2025 hourly labour cost in accommodation and food services at about EUR 44 in Iceland and around EUR 29 in Norway and Sweden, against an EU average of about EUR 21, so every minute of coordination costs more.
Which PMS do Nordic hotels use?
A mix. VisBook, part of Visit Group, reports around 1,250 Nordic hotels, while Mews, Oracle OPERA Cloud and Infor are common among larger groups, and Iceland has local systems such as GoDo. PMS independence in operations software matters for that reason.
What hotel management tools suit the seasonal demands of Nordic properties?
Tools that let you add seasonal staff in minutes, open and close buildings or cabins without reconfiguration, onboard new staff in their own language and avoid paying for areas you do not sell. Optional housekeeping also helps, because every skipped stayover clean saves an expensive hour.
Which Nordic hotels use Sweeply?
Sweeply works with Íslandshótel and Keahotels in Iceland, Excellence Hotels and IKEA Hotell in Sweden, Trysilfjell in Norway and Kolpin Hotels in Denmark, across PMS platforms including Oracle OPERA Cloud, GoDo, VisBook, Mews and Infor.