MARA Solutions

Overview

MARA is an AI-driven reputation management platform that turns guest reviews and survey feedback into concrete, day-to-day action. It reads every review across every platform, automatically detects what needs attention, and connects those findings to the tools hotel teams already use to get work done. For properties running Sweeply, that means the gap between “a guest complained” and “a task in Sweeply” closes automatically, with no one needing to read through review after review to catch what needs fixing.

Key benefits

• Reads every review across Google, Booking.com, Expedia, TripAdvisor and more, and flags maintenance and housekeeping issues automatically

• AI-generated review replies in your property’s own brand voice, so response quality stays consistent across every team member and property

• Room-level and topic-level analytics, so recurring issues (a specific floor, a specific room type) surface instead of getting lost in average ratings

• Automatically creates housekeeping and maintenance tickets from guest feedback and pushes them straight into Sweeply, so your team doesn’t need to log into MARA to act on it

• Built for multi-property groups, with account-wide and property-level views depending on what a task requires

Setup steps

In your MARA account, go to Settings > Tech Stack Integrations and connect your PMS first. Once your PMS is connected, add Sweeply under Housekeeping & Maintenance Integrations and enter your Sweeply API key to authorize the connection. Confirm how maintenance and housekeeping tickets should be routed. From that point on, issues MARA’s AI flags in guest reviews are pushed into Sweeply automatically, no manual forwarding required.