5. June 2025

How smart hotels turn moments into revenue

Here at Sweeply, we’re hearing the same thing from hotels across the board: today’s guests want more flexibility. Sometimes they want a place to sleep - and sometimes, they want something different. 

This could be a quiet space to work in, a room to freshen up and rest in between flights, an awe-inspiring location for a meeting, or a room with enough space for 100 guests. 

Take a business traveller arriving in a new city with four hours between meetings. Instead of killing time in a café, they book a quiet room for two hours - complete with fast Wi-Fi, an ergonomic desk setup, and a bathroom. 

Or a local who lives close by. Normally they wouldn’t spend any time at the hotel - why would they, when they have a bed just round the corner? - but they book its second dining room for their family party. 

Guests are no longer just booking rooms. They’re booking moments - a few hours of focus, a quick refresh, or a chance to connect with loved ones. And it’s a growing trend across urban hotels, resorts, and even smaller boutique properties. Travelers today are asking hotels to fit into their schedule - not the other way around.

And with 27% of rooms in Europe remaining unused, hotels have the capability to meet these requests. So, how do we do it while maintaining smooth operations?

Stop selling rooms. Start selling moments

Traditionally, hotel revenue strategy has revolved around the overnight stay. But what if the most profitable path forward isn’t to stop at overnight stays - but to start selling time, space, and utility too?

Think coworking pods, day-use suites, meeting rooms, or spa lounges. These are all assets that sit within your property, waiting to be turned into revenue. Why limit their value to a 24-hour cycle?

The new guest expects flexibility. The savvy hotel provides it.

Flexible revenue needs flexible operations

Of course, there's a catch. Offering spaces by the hour or reconfiguring areas to suit different functions creates a huge operational burden if you’re not prepared.

Your teams can only keep up if your technology can - and to truly operationalise and monetise every corner of your property, you need the right tools in your stack. 

Sweeply: built for the space age of hospitality

Sweeply isn’t just built for rooms. It’s built for spaces.

Any area - a guest room, a terrace, a meeting room - can be configured in Sweeply as its own operational space. That means:

Housekeeping knows exactly when and what to clean, even with multiple uses per day

Maintenance can track and manage wear on high-turnover areas

Front desk teams stay in sync with real-time space readiness

And because Sweeply uses visual icons, color-coding, and simple flows, it works for all staff - no matter their tech skills or language.

Mews Spaces: making flexibility sellable

While Sweeply supports the operational backbone, your PMS plays a critical role in enabling flexible inventory. That’s where Mews Spaces comes in.

Mews allows you to rethink how you sell your spaces - whether that’s by the hour, by the zone, or by a new purpose altogether. Guests want to rent out a co-working pod in the lobby? Turn an empty area into a rentable karaoke room or private movie theater? Access day-use nap rooms between check-outs? Mews lets you do that.

Together, Mews and Sweeply form a powerful duo: Mews Spaces makes any space sellable, and Sweeply makes every space operational. 

Turn square footage into revenue streams

When you stop thinking in room nights and start thinking in moments, your property becomes more than a place to stay - it becomes a place for your guests to have experiences. This mindset unlocks higher space utilisation, new income streams, and more relevant guest offers. All while building resilience during off-peak periods, too. 

With Sweeply and Mews working together, you can tap into these new opportunities without adding complexity for your teams. Operational clarity meets commercial agility. We like it 😉

Ready to rethink revenue? Explore the Sweeply + Mews integration here.