29. April 2025

How can AI help hotels become more sustainable - not just more efficient?

AI has taken us beyond what we thought would be possible when it comes to efficiency: automating admin, scheduling our staff, speeding up response times…

Our operations have never been as fast, learn, or responsive - and they’re only going to get better. 

But limit AI usage to efficiency, and you’ll miss a far, far greater opportunity.

These systems can do more than streamline. They can help reimagine hotel operations and processes in a way that actively supports long-term environmental goals. Crucially, they can do this without adding complexity for already-busy teams. 

In today’s day and age, that’s the kind of advantage hospitality businesses need to stay competitive - but so many hotels aren’t taking it.  

Why the efficiency-only mindset is outdated

AI has become essential for running lean operations. It handles the repetitive, reduces errors, and keeps tasks flowing smoothly - even when teams are stretched thin.

But using AI only to speed up existing systems limits its potential. Hospitality is a dynamic, ever-shifting environment. Guest expectations change, occupancy patterns vary, and no two days, weeks, months, or even years look the same.

AI excels in complexity. It automates, yes - but it also adapts, identifies emerging patterns, and helps managers make smarter decisions in the moment. Rather than simply making current practices faster, it opens the door to designing better ones. And that’s exactly what hospitality leaders should be using it to do. 

Why sustainability is the most strategic thing you can invest in

Sustainability has moved far beyond a branding exercise. It’s now a central concern for guests, investors, and internal teams alike.

Booking.com’s 2024 Sustainable Travel Report found that 75% of travellers want to travel more sustainably over the next 12 months. But making this possible is no longer just about appealing to the eco-conscious amongst us  - it’s now shaping OTA rankings, investment decisions, and long-term profitability.

Everyday hotel operations - cleaning, maintenance, resource allocation - have a direct impact on water usage, energy consumption, and waste. These decisions, made daily at ground level, influence broader environmental outcomes.

That’s why sustainable operations need to start with smart tools, not sustainability teams alone. AI helps bridge this gap, by giving frontline teams the ability to make informed, low-effort choices during their everyday workflows.

Beyond the buzzwords - what AI-powered sustainability actually looks like

The phrase “smart hotel” is everywhere right now. But what does it really mean when it comes to daily operations?

Here’s what it looks like in practice:

Smarter cleaning schedules: by aligning cleaning with real-time occupancy and guest behaviour, AI helps teams avoid unnecessary cleans - conserving water, energy, and cleaning products.

Staff optimization: AI helps schedule shifts and assign tasks based on demand, team capacity, and skill sets - so people are in the right place, at the right time. 

Task distribution that responds to need: housekeeping and maintenance staff receive only the jobs that truly require attention, reducing time, steps, and material use.

Early identification of maintenance issues: AI surfaces problems before they escalate, improving energy performance and reducing the likelihood of equipment failure or replacement.

Tailored recommendations for guests: AI can encourage more sustainable guest behaviour, based on guest profiles, seasons, and activities available.

Real-time reporting: AI can surface trends like common maintenance issues by room type, or high water or energy usage, which empowers management to take action faster.

These improvements may sound small in isolation, but over hundreds of rooms, they create significant cost and environmental savings. What matters most is that they happen consistently, without extra effort from teams or compromising guest experiences.

Stop saying you’re sustainable - start proving it

The gap between what hotels say and what they can demonstrate is shrinking fast. Guests, partners, and stakeholders increasingly expect hard evidence behind environmental claims.

With AI-enabled operations tools, hotels can track exactly what’s happening - from how many rooms skipped housekeeping due to guest opt-outs, to the time it took to complete a repair, or how much water and energy were saved. Data like this can then be complied for sustainability certifications automatically. 

This level of transparency supports:

Sustainability certifications and ESG reporting

Guest communications around impact

Internal goal-setting and accountability

With AI support, sustainability becomes measurable, traceable, and real - backed by operational data, not just marketing narratives.

The future of hotel ops isn’t just smarter. It’s greener, too

Used well, AI enhances the way hotels operate - not by removing the human element, but by helping people focus on the work that matters most.

It lightens the load, removes the noise, and ensures no one is wasting energy - literally or figuratively - on tasks that don’t need to be done.

The technology driving this shift may be digital, but the outcomes are very human: healthier teams, better guest experiences, and a more thoughtful use of the world’s resources.

Efficiency remains important. It always will be. But the real win is in building operations that are adaptable, resilient, and responsible - by design.

Curious how Sweeply helps hotels become more sustainable and more efficient? Explore how we support smarter, greener hotel operations here.